Off-Piste Wines

11 July, 2008

123 Promenade, Cheltenham, Gloucs GL50 1NW

T: 01242 229630



Established: 2007

Turnover: Ł20 million

Marketing and promotional spend for 2008/9 financial year: Ł1 million above the line

Brands: Yellow Tail, Montalto (Australia), Frozé (South Africa), Santa Helena (Chile),

La Piuma (Italy)

Off-trade split: 95%

Key personnel: Ant Fairbank, joint managing director and off-trade sales; Paul Letheren, joint managing director and off-trade sales; Claire Whitehead, marketing manager

Rosé-over-ice brand Frozé and Yellow Tail have been the main focus for Off Piste Wines, and the growth of both

- plus establishing Santa Helena and Montalto in the UK off-trade - are top of the agenda for the coming year.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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Is blended Scotch overshadowed by single malt in retailers?

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