Reh Kendermann

11 July, 2008

Weinkellerei, Am Ockenheimer Graben 35, D-554411 Bingen/Rhein, Germany

T: +49 6721 9010

E: info@reh-kendermann.de

W: reh-kendermann.de

Established: 1920

Turnover: £64 million (€80 million)

Marketing and promotional spend 2008/9: £1 million-plus

Brands: Black Tower, Kendermanns, Weight Watchers Wines (Germany), The Bend In the River (Germany, Australia), Val Duná (Romania)

Off-trade split: 80%

Key personnel: Alison Flemming MW, export director key accounts; Richard Jones, managing director; Trisha Booth, press and PR manager

Black Tower, the top-selling German wine in the UK, is growing its volumes by around 20% a year and has beaten its target of selling more than a million 9-litre cases in a year. A single-serve can of sparkling Black Tower Fizz was launched at this year's London Wine Fair, as was Kendermanns' Special Edition Pinot Noir. Reh Kendermann carried out its biggest London and regional sampling programme this summer, and plans more brand support in the run-up to Christmas.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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