Reh Kendermann

11 July, 2008

Weinkellerei, Am Ockenheimer Graben 35, D-554411 Bingen/Rhein, Germany

T: +49 6721 9010

E: info@reh-kendermann.de

W: reh-kendermann.de

Established: 1920

Turnover: £64 million (€80 million)

Marketing and promotional spend 2008/9: £1 million-plus

Brands: Black Tower, Kendermanns, Weight Watchers Wines (Germany), The Bend In the River (Germany, Australia), Val Duná (Romania)

Off-trade split: 80%

Key personnel: Alison Flemming MW, export director key accounts; Richard Jones, managing director; Trisha Booth, press and PR manager

Black Tower, the top-selling German wine in the UK, is growing its volumes by around 20% a year and has beaten its target of selling more than a million 9-litre cases in a year. A single-serve can of sparkling Black Tower Fizz was launched at this year's London Wine Fair, as was Kendermanns' Special Edition Pinot Noir. Reh Kendermann carried out its biggest London and regional sampling programme this summer, and plans more brand support in the run-up to Christmas.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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