Seckford Agencies

11 July, 2008

Old Barn Farm, Harts Lane, Colchester CO7 7QQ

T: 01206 231188



Established: 1999

Brands: Brampton, Paul Cluver (South Africa), O†Fournier (Argentina), Trentham Estate (Australia), Allan Scott (New Zealand)

Key personnel: Pippa Woods, managing director; Mark Jarman, business development director; Julie Maitland, marketing/sales

Seckford Agencies has consolidated its New World portfolio with the addition of California's Scotto Family Wines, and has appointed ex-Safeway, Somerfield and Thresher buyer Mark Jarman to establish new distribution channels, including multiple specialists - although it says independent merchants and wholesalers will remain an important focus. The agency plans to fight credit crunch gloom with a series of innovations and launches over the coming year.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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