Seckford Agencies

11 July, 2008

Old Barn Farm, Harts Lane, Colchester CO7 7QQ

T: 01206 231188

E: julie@seckfordagencies.co.uk

W: seckfordagencies.co.uk

Established: 1999

Brands: Brampton, Paul Cluver (South Africa), O Fournier (Argentina), Trentham Estate (Australia), Allan Scott (New Zealand)

Key personnel: Pippa Woods, managing director; Mark Jarman, business development director; Julie Maitland, marketing/sales

Seckford Agencies has consolidated its New World portfolio with the addition of California's Scotto Family Wines, and has appointed ex-Safeway, Somerfield and Thresher buyer Mark Jarman to establish new distribution channels, including multiple specialists - although it says independent merchants and wholesalers will remain an important focus. The agency plans to fight credit crunch gloom with a series of innovations and launches over the coming year.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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