International 'task force' creates look
Published:  11 July, 2008

The

Freixenet Cava bottle has been given a new look and the producer's Rosado fizz has been renamed Cordon Rosado.

The packaging redesign has been carried through to other styles in the Freixenet family and is the result of a three-year marketing makeover .

Graham Fortune, managing director of Freixenet (DWS) in the UK, said: "The project to create the new look was run by an international task force, who used the theme that great brands never stand still as a motto.

"It has given the brand real clarity and has hit its objectives to amplify and update the packaging."




Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter