International 'task force' creates look
Published:  11 July, 2008

The

Freixenet Cava bottle has been given a new look and the producer's Rosado fizz has been renamed Cordon Rosado.

The packaging redesign has been carried through to other styles in the Freixenet family and is the result of a three-year marketing makeover .

Graham Fortune, managing director of Freixenet (DWS) in the UK, said: "The project to create the new look was run by an international task force, who used the theme that great brands never stand still as a motto.

"It has given the brand real clarity and has hit its objectives to amplify and update the packaging."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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