Fuller's promotes Honey Dew ale

11 July, 2008

Fuller's has declared July Love Honey Dew Month, with a programme of activities to support its organic ale brand.

The campaign will include an advertising campaign, sampling and consumer promotions.

The brewer

aims to give samples to 50,000 consumers in roadshows at pubs and supermarkets,

with tailored promotions to convert sampling into sales. Brand manager Clare Draper said: "We're also looking to organise

consumer promotions, including themed lunches with Honey Dew as both an accompaniment and ingredient in


Fuller's is offering a free bottle of the brand to every woman who takes a tour of its brewery at Chiswick, west London, during the month.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know