Gaymers gets in festival mood with ad

11 July, 2008

Gaymers Cider has produced an ad depicting the brand's take on music festival life. This is the latest instalment in its £4 million music marketing campaign for 2008.

Having already been shown at Rock Ness in Scotland, the ad will

run on big screens at other major festivals, including Reading, Leeds and the Lovebox Weekender in London , supported by press and online work in music media.

The ad uses the style of a festival-goer's home video to get close to the experience of being at one of the summer's big events.

John Mills, managing director of Gaymers Cider, said: "It's our way of communicating to Gaymers' target audience

that many UK music festivals can be chaotic, but when you're there, it

doesn't matter - it's all part of the fun."

Gaymers was the official cider of this year's Glastonbury event and has secured pouring rights at Reading, Leeds and various events to be held in London's Hyde Park.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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