Grolsch gives rare twist to a classic

11 July, 2008

The famous swing-top bottle for Grolsch has been given a makeover, with the reintroduction of grooves on the side to give a firmer grip. The bottle also has a slimmer shape.

UK supplier Coors said this was only the fourth time the bottle had been changed since it was

introduced in 1897.

The Grolsch swing-top

recently

gained a place in the Museum of Brands, Packaging and Advertising in London.

Senior brand manager Laura Burgoyne said: "As one of the most identifiable and functional designs, our swing-top bottle

can hold its own against some of the most iconic

brands of our time."




Bookmark this


Site Search

COMMENT

Welcoming the wine rookie

It’s all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter