In Brief

25 July, 2008

New look for Zagorka

Bulgarian lager Zagorka Special has been repackaged in a new, embossed 50cl bottle designed to give the brand a contemporary look and better shelf stand-out. Justin Horsman, of UK distributor Fullback, said: "The brand now looks modernised, but at the same time it preserves the original spirit and heritage of the leading and best-known Bulgarian beer."

Gabriel Meffre gets whitewash

Guy Anderson Wines is launching two La Châsse du Pape whites from Rhône producer Gabriel Meffre: sparkling Blanc de Blancs Chardonnay Brut (£9.99) and Vin de Pays d'Oc unoaked Chardonnay (£5.99).

Greene King sales up

Greene King's off-trade sales were up by a market-leading 24% in the 53 weeks to May 4, not down as reported in OLN's July 11 edition. Greene King is also the number one brewer of premium ale in multiple grocers with a 19.2% share. Brands such as Old Speckled Hen and Abbot are proving resilient to market conditions, according to the brewer, with growing volumes and market shares. Hen grew its volume by 27% and its share of the category by two percentage points to 11.9%. Abbot Premium Ale volumes grew 14% and Greene King IPA standard can volume was up 71% in the year to June.

Get recognised for training

Licensed retail body the BII is calling for entries to its NITA awards for training excellence in the off-trade. There are two off-trade awards: one for best practice in social responsibility training and one for the best development programme in licensed retail. To find out more call 01276 417823 or visit bii.org/competitions.

Thank Kew for the beer

The Royal Botanic Gardens at Kew have teamed up with Wells & Young's to launch Kew Gold, a bottle-conditioned golden ale seasoned with hops grown in Kew Gardens.

The beer is called Young's Kew Gold and is part of Kew's 250th anniversary celebrations in 2009.




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