In Brief

25 July, 2008

Threshers cashes in on DVDs

A Thresher franchise shop has reported big consumer interest in a new Movie Booth DVD kiosk it has recently installed. The Oswestry branch, run by Sam Jones, can now offer customers the top 20 DVDs, with the selection changing every week. Jones took the decision to order a movie booth after the town's only specialist DVD rental shop closed.

Sherry under the stars

Beam Global UK is sampling its summer cocktail, Harveys & Lemonade, at the Somerset House Cinema Under the Stars Film Festival from July 31 to Aug 9, as part of this year's £500,000 investment in the UK's top-selling sherry. The activity forms part of the Harveys Schooner Amnesty campaign unveiled last month, encouraging both the trade and consumers to enjoy sherry chilled, in contemporary glassware.

Surf's up for Foster's

Foster's is hoping for increased sales in Cornwall in August as the UK's largest surfing competition, the Ripcurl Boardmasters, gets under way in Newquay from Aug 4-10. The lager is the official beer of the event and will host beach barbecues and organise local promotions.

Somontano range for GB

Gonzalez Byass has purchased Viñas del Vero, DO Somontano's largest winery, based in the foothills of the Pyrenees. Established in 1986, Viñas del Vero achieved a turnover of e20 million in 2007 and annual growth of 20%. It produces more than 6 million bottles a year, 30% of which are exported. Gonzalez Byass's production has now reached 49 million bottles of wine and brandy per year.

Singha sings Thai praises

Singha Beer is bringing a taste of Thailand to London's Battersea Park this Sunday (July 27) at the annual Thai Festival. The festival promotes all things Thai, and will feature Thai food, crafts and dancing as well as Singha Beer and Monsoon Valley wines. This year's event has been organised by Khun Pantipa Tirrell, co-founder of Singha's UK distributor Entbe, who heads the Thai UK Trust.

'Sophisticated' RTD launch

Anglo Drinks is launching a four-strong range of pre-mixed alcoholic drinks under the brand name Crystal Camel, which it says are "more sophisticated and premium alternatives to the declining RTD market". The drinks come in 25cl cans with 6% abv. Flavours include Gin & Tonic and Vodka & Orange.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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