On the ball self-service wine-tasting

25 July, 2008

QI like the idea of allowing customers to try wine before they buy and have read that some retailers now use machines, which let people help themselves to selected bottles. How do I get hold of these machines?

A This is probably Enomatic, featured in London wine shop The Sampler, Selfridges and on the International Wine Challenge stand at the London Wine Fair. These self-service devices are made to a number of different designs in Italy. The manufacturer claims the devices keep the wine in top condition and also have self-cleaning spouts.

The idea for wine merchants is that you can charge people to sample the various wines available for tasting, perhaps offering a small discount if they buy a bottle of what they have tried.

For further information about Enomatic, visit enomatic.it

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