German summer focus

25 July, 2008

Wines of Germany's Step Out with Riesling & Co summer sampling campaign got under way at picnic concerts at Arley Hall in Cheshire and Tonbridge Castle in Kent last month.

Around 7,500 samples of German wine were poured at the concerts which featured performances by Jools Holland, Seth Lakeman, Ronnie Scott's Swing Orchestra and The Levellers. It kicked off

the campaign which will see six different German wines sampled to over 125,000 consumers at

events around the UK this July and August.

"The feedback at these concerts has already been phenomenal," said Nicky Forrest, director of Wines of Germany. "Lighter German wines are perfect for drinking outside in the summer and this is a great way to open younger consumers' eyes to the range of German wines that are now available on UK supermarket shelves, including dry and off-dry Rieslings, Pinot Grigio, Pinot Blanc and even red wines."

To help consumers remember the wines they sample, Wines of Germany has produced a postcard featuring pack shots of the wines, tasting notes, stockists and retail price details for visitors to take home.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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