Beck's unveils new Canvas designs

25 July, 2008

Beck's labels designed by talented young artists will replace the brand's traditional livery throughout August.

The four limited edition bottles, featuring designs judged by a panel from the Royal College of Art, will also appear in TV advertising.

Will Morris, senior brand manager for Beck's at Inbev UK, said: "Beck's Canvas marks an evolution of

ongoing support for creative and talented individuals, and our vision to bring inspiring and challenging artwork to a broader public."




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