Beck's unveils new Canvas designs

25 July, 2008

Beck's labels designed by talented young artists will replace the brand's traditional livery throughout August.

The four limited edition bottles, featuring designs judged by a panel from the Royal College of Art, will also appear in TV advertising.

Will Morris, senior brand manager for Beck's at Inbev UK, said: "Beck's Canvas marks an evolution of

ongoing support for creative and talented individuals, and our vision to bring inspiring and challenging artwork to a broader public."

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know