Producers are shunning the term perry to take advantage of the cider boom, spurred by Magners and a range of other over-ice products. Kopparberg and St Helier have now been joined by Bulmers, Gaymers, Thatchers, Brothers and Maguires in the pear category. Westons is preparing an organic offering.
Jill Wilson, Asda's beer and cider buyer, said: "We've seen the popularity of pear cider
soar dramatically over the last year.
"Sales are continuing to rise despite the spate of bad weather
and current credit crisis. The love affair with cider shows no sign of slowing, but customers really seem to want something that tastes a bit more unconventional. With pear cider they have something that is a bit edgy but not that far away from the taste of something they know and love."