First major push for Corona in UK

25 July, 2008

Corona Extra is being backed by a £1 million national advertising campaign launching this month.

UK importer Wells & Young's has stepped up a gear in its quest to push the lager further up the sales league table.

It is the first major campaign for the Mexican beer in the UK market, where the strategy has always been to back the brand with below-the-line support and sponsorship initiatives.

The campaign takes in a "large-scale presence" at London Underground stations as well as mainline stations in Glasgow and Edinburgh. There will also be bus advertising in the capital, Manchester, Newcastle and Birmingham.

The print media campaign will cover High Life, ID, GQ, Arena, Elle, Grazia, Uncut and In Style. The online element will cover sites such as Yahoo! and

A four-week radio campaign will also see Corona Extra commercials on targeted music stations across the UK.

Angel Garcia Gomez, head of Corona Extra in the UK, said the advertising "captures Corona Extra's sense of style, adventure and breaking out from the norm perfectly, and is backed up by some innovative and eye-catching artwork".

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know