Vinopolis in the Caribbean rum zone

25 July, 2008

Visitors to London's Vinopolis can now sample golden rum and learn more about the drink's history as part of a new Authentic Caribbean Rum Experience.

The exhibition, which opened its doors last week, has been set up by the West Indies Rum

& Spirits Producers' Association as part of a major

campaign to raise rum's profile in the UK.

It will include an aroma zone where visitors can smell the spirit at different stages of fermentation and maturation, and interactive LCD screens to show how to make rum cocktails. An on-site shop will sell a range of golden rum brands and the venue will also be used as a training centre for bartenders.

WIRSPA head of marketing Neil Morris said: "We plan to demonstrate that authentic Caribbean rum offers a substantial addition to the spirit category. What better way of communicating to a wide variety of people quickly and effectively than by opening our

own rum experience at Vinopolis? For many, this will be the first

opportunity to appreciate the wide range of aromas and flavours offered by authentic Caribbean rum."

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