The south east Asian curry flavour has been introduced
in a bid to enter the category of hot and spicy seasonings,
the fourth most popular seasoning
adult and premium crisps and snacks,
with a 13% value share, according to marketing director Andrew Slamin.
"The new Red Thai Curry will
our strong core range, which has seen an increase of over one million new households purchasing Kettle Chips in the last 12 months."