Backed by a marketing spend of more than ú2 million, including TV, press and digital ads, the Revels Eviction campaign will run for a limited period on specially-designed packs.
Consumers can vote out their least favourite flavour at revelseviction.com. The Revel with the most votes on Sept 9 will be evicted from the pack for a limited time, with a mystery flavour joining the pack in its place. New mystery packs will be available from November.
Mars predicts that the coffee vs orange debate "will go head to head as a battle of the flavours ensues", according to a spokesman. Trade relations manager Bep Sandhu added: "We are excited to
give consumers the ability to
mix of Revels. This eviction process is not only a first for Revels but also for the UK bite-sized confectionery market ."