The next phase in Britvic's £5.5 million marketing campaign for Drench involves a Brain Gym being set up in London. The PR campaign will encourage consumers to participate in a series of exercises that improve alertness, concentration and short-term memory. Professional brain trainer and neuroscientist Dr Jack Lewis will be on hand to give tips on mental agility and advice on the importance of staying hydrated. Consumers will also be directed to staydrenched.co.uk to try out some "brainaerobics" exercises.
United Biscuits is introducing Mexican-themed flavours to its Hula Hoops range. Tortilla Hula Hoops are made from corn to replicate the texture of tortillas, and come in a Nacho Cheese flavour six-pack. Multipacks of Cool Original, Chilli Salsa and Nacho Cheese will also be available (rrp £1.65).
Branston is expanding its portfolio with a range of dips. Retailing at £1.29, the dips come in four flavours - Roasted Tomato & Sweet Chilli, Mango & Chilli, Apricot & Onion Spice and Red Pepper & Redcurrant. Marketing manager Kelly Pym said: "With the foodie flavours and thicker consistency, our offering is guaranteed to inject some oomph into a currently flagging market - not just benefiting Branston, but creating growth for the category as a whole."
Strathmore Water was the official partner of the third annual Scottish Fashion Awards at Stirling Castle. The company made sure guests were kept hydrated by serving Strathmore at the awards ceremony, and supplying all the Vogue journalists' and models' hotel rooms.