Top Tip

25 July, 2008

I want to see retailers put their non-cold offering on the endangered list. It is of vital importance that retailers are reminded of their unique selling points, and in alcohol that is without doubt a cold ready-to-drink offering. Back this with service and locality, and price is not such a sensitive issue.

Wine tastings can also create new customers and involve people in their local store. Where retailers have held tastings they find that their customers don't just come in to top up, but are also using them as a destination for wine purchas ing."

Ross Shelley, scheme director of Blueprint Initiatives, Federation of Wholesale Distributors

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email or phone 01293 610225

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know