Drinkaware acts to improve its image

11 July, 2008

Drinkaware is preparing

a range of

responsible drinking campaigns as it looks to silence its critics.

A range of retailers has agreed to install Drinkaware-branded POS signs to en-courage sensible drinking over the next couple of months. The group is also working to redevelop its website with new interactive elements for visitors.

Fresh campaigns

later this year will also target

"at risk" groups - teenage drinkers and "consistent" adult drinkers who are unaware of the potential health risks of drinking to excess.

Criticism of Drinkaware has grown

in recent months, amplified by the abrupt departure of chief executive Jean Collingwood after less than a year in the job.

One industry source told OLN there was frustration at perceived disagreements between trustees, who range from

industry officials to health professionals, adding: "There's been a considerable amount of funding and you have to question how the money

is being used."

Derek Lewis, who became chair of the

trust four months ago, admitted the group had to raise its profile. " There has perhaps not been as much happening as there should have been, and I can understand those who say 'you've been around for 12-18 months but we haven't actually seen a great deal of activity'."

Lewis said Drinkaware was now "in business" and

had secured fresh support from major funding bodies.

A new chief executive

should be in place this autumn.

Bookmark this

Site Search


Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know