Armit

11 July, 2008

5 Royalty Studios, 105 Lancaster Road, London W11 1QF

T: 020 7908 0600

E: sales@armit.co.uk

W: armit.co.uk

Established: 1988

Turnover: £23 million

Key personnel: Lucy Marcuson, marketing manager; Phil Weeks, head of hotel and restaurant sales; Mike Laing, head of private client sales

It's three years since John Armit Wines was rebranded

to reflect

its growth from one of the wine trade's original one-man bands to a diverse, contemporary

merchant selling to independent specialists, hotels and restaurants and private clients. Based in a former Notting Hill film studio,

Armit's list features first growth Bordeaux

and exclusive agencies for prestige Italan wines such as Sassicaia

and Tenuta dell'Ornellaia.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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