T: 0800 434 6602
Marketing and promotional spend for 2008/9: £2.5 million
Brands: Harveys (Spain), Cockburn's (Portugal)
Key personnel: Janice Moorfield, brand manager for Harveys and Cockburn's; Peter Sandstrom, marketing director; Drew Munro, general manager
Beam Global's John Harvey fortified wine division had a busy year with a repackaging for the Cockburn's range and a £2 million support package to position it as a brand with "a fine disregard for the rules". Cockburn's Light White and 20
Year Old Tawny ports were packaged in 50cl clear glass bottles to encourage trial. Harveys
launched a Very Old Rare Sherry (VORS) range comprising Fine Old Amontillado, Palo Cortado, Rich Old Oloroso and Pedro Ximénez, all in 50cl bottles with an rrp of £19.95. The range featured the new H packaging style introduced for the whole Harveys portfolio.