Bibendum Wine

11 July, 2008

113 Regents Park Road, London

NW1 8UR

T: 020 7449 4000

E: sales@bibendum-wine.co.uk

W: bibendum-wine.co.uk

Established: 1982

Turnover: £122 million

Brands: Argento (Argentina), Melini, Lamberti (Italy), St Hallett (Australia), Laroche (France)

Off-trade split: 30%

Key personnel: Michael Saunders, managing director; Richard Cochrane, director off-trade sales; Fiona Cochran, director of marketing

Bibendum's off-trade sales have grown by

more than 50%, with particular focus on premium own-label brands for Tesco's Finest range, Waitrose's In Partnership With and Marks & Spencer. The company

took on new agencies in southern

France, the Rhône, Germany and

Austria and, through Bibendum

Ventures, launched winemaking

projects in France, Tuscany and

Mexico. The House That Bibendum

Built tasting in January was the company's biggest ever, with

more than 1,600 people attending.




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Reaching the 50th instalment of Hemming’s Way is hardly the biggest milestone, but I don’t need much of an excuse to pour myself a glass of champagne before getting dressed. It’s a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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