The Company of Wine People Europe

11 July, 2008

29 Corsica Street, London N5 1JT

T: 020 7418 1840



Brands: Arniston Bay, Thandi, Kumkani, Welmoed, Versus (South Africa)

Off-trade split: 95%

Key personnel: Barney Davis, UK brand and business development manager; Felicity Billington, UK brand and trade marketing manager

The launch of the Arniston Bay pouch was a highlight

of the past year for The Company of Wine People, aiming to push the boundaries of sustainability in the wine industry and "make people think differently about the cradle-to-grave life cycle of wine". The world first in packaging brought immediate listings in most major multiples . Cape Crossing is a new Arniston Bay sub-brand.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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