Foster's EMEA

11 July, 2008

Regal House, 70 London Road, Twickenham, Middx TW1 3QS

T: 020 8843 8411



Established: 1876

Brands: Lindemans (international), Wolf Blass, Penfolds, Rosemount (Australia), Beringer (US )

Key personnel: Peter Jackson, managing director; Neil Barker, commercial director UK; James Lousada, marketing director

Foster's EMEA was one of several major wine companies to get the eco bug this year with the introduction of Wolf Blass Green Label wines in PET bottles in Sainsbury's. The year saw the company's major wine brands strongly supported with both Beringer and Penfolds backed by press advertising. Rosemount went to the movies as sponsor of both the London Film Festival and the BAFTA Film Awards.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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