Off-Piste Wines

11 July, 2008

123 Promenade, Cheltenham, Gloucs GL50 1NW

T: 01242 229630

E: info@offpistewines.com

W: offpistewines.com

Established: 2007

Turnover: Ł20 million

Marketing and promotional spend for 2008/9 financial year: Ł1 million above the line

Brands: Yellow Tail, Montalto (Australia), Frozé (South Africa), Santa Helena (Chile),

La Piuma (Italy)

Off-trade split: 95%

Key personnel: Ant Fairbank, joint managing director and off-trade sales; Paul Letheren, joint managing director and off-trade sales; Claire Whitehead, marketing manager

Rosé-over-ice brand Frozé and Yellow Tail have been the main focus for Off Piste Wines, and the growth of both

- plus establishing Santa Helena and Montalto in the UK off-trade - are top of the agenda for the coming year.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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