11 July, 2008

Dorset House, High Street, East Grinstead RH19 3DE

T: 01342 318282



Established: 1982

Turnover: £75 million

Brands: Chileno (Chile), Spier (South Africa), Champagne Jacquart (France), Piccini (Italy), Sutter Home (US)

Off-trade split: 80%

Key personnel: Jeffrey Fredericks, chairman; Peter Darbyshire, managing director; Peter Bisley, sales director

PLB has seen major expansion as part of a new growth strategy - including a new marketing manager and brand manager, bigger sales and wholesale teams and an expanded beer team.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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