Vinoceros

11 July, 2008

Stanley Way, Cardrew, Redruth, Cornwall TR13 8NQ

T: 01209 314711

E: sales@vinoceros.com

W: vinoceros.com

Established: 1994

Brands: Runamok (Australia/Chile), Rocco Bay (South Africa), The Roo Brothers, Red Hill Estate (Australia), Vida Nova/Onda Nova (Portugal),

Off-trade split: 60%

Key personnel: Nick Richards, commercial director; Jonathan Rule, sales support; Caroline Reaney, financial controller

Berkmann Wine Cellars' acquisition of Vinoceros was completed last month. T he agency has launched The Roo Brothers bag-in-box range, Spanish entry-level Jabali and independent-exclusive Runamok Rosé from Chile . Plans include introducing Chilean Runamok Sauvignon Blanc .




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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