ZGM

11 July, 2008

Unit 1 Building B, Station Court, Old Station Road, Hampton in Arden B92 0HA

T: 01675 446810

E: ukinfo@zgm.de

W: zgm.de

Established: 1886, UK office opened in 2005

Turnover: £112 million (E141 million)

Marketing and promotional spend for 2008/9: £4.8 million

Brands: Palatium (Germany), Belliccia (Italy), Viña Zamporia (Chile), Nos Racines (France), Entwine (lower alcohol)

Off-trade split: 85%

Key personnel: John Hübinger, managing director; Steve Howard, managing director UK; Dirk Gennrich, export director

The second biggest wine supplier to the Germany market is investing £4.8 million in the UK this year, and will follow up the launches of German Pinot Blanc Palatium and Chilean Viña Zamporia with new wines from France and Spain in 2008.

Packaging initiatives, recyclability and driving value over volume are priorities for the company, and it plans to grow its UK sales and marketing function in the coming year.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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