Feminine appeal for Frizzante

11 July, 2008

A

range of Italian sparkling wines aimed at women in the 25-to-35 age bracket has been launched by Buckingham Schenk.

Morrisons is

listing the Pinot Grigio blush, the first product in the Frizzante range being produced by Schenk Italia.

The wine is being sold by the multiple for ú4.99.

Buckingham Schenk approached non-wine design agencies to come up with the wine's look, which it said takes its cues from the world of perfume, with sweeping fonts and luxurious colours.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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