Feminine appeal for Frizzante

11 July, 2008

A

range of Italian sparkling wines aimed at women in the 25-to-35 age bracket has been launched by Buckingham Schenk.

Morrisons is

listing the Pinot Grigio blush, the first product in the Frizzante range being produced by Schenk Italia.

The wine is being sold by the multiple for £4.99.

Buckingham Schenk approached non-wine design agencies to come up with the wine's look, which it said takes its cues from the world of perfume, with sweeping fonts and luxurious colours.




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Welcoming the wine rookie

Itís all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite.†

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