Feminine appeal for Frizzante

11 July, 2008

A

range of Italian sparkling wines aimed at women in the 25-to-35 age bracket has been launched by Buckingham Schenk.

Morrisons is

listing the Pinot Grigio blush, the first product in the Frizzante range being produced by Schenk Italia.

The wine is being sold by the multiple for £4.99.

Buckingham Schenk approached non-wine design agencies to come up with the wine's look, which it said takes its cues from the world of perfume, with sweeping fonts and luxurious colours.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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