Beer sales suffer in tough conditions

11 July, 2008

Greene King said like-for-like beer sales were down nearly 3% in the off-trade in the year to May 4, underlining the market pressure on brewers.

The brewer said retail beer sales had slipped in the past couple of months, despite a relatively strong performance overall.

The Old Speckled Hen brewer's recent decline is reflected across the UK's off-trade beer sector.

Both ale and lager sales fell

2% in value in the 12 months to April 19 , according to Nielsen figures.

Greene King said its own beers, including IPA and Abbot Ale, had bucked the problems in the take-home market for most of the past year.

Old Speckled Hen grew its volume by 28 % and its share of the premium ale category in supermarkets by 2% to 11.9%.

The brewer said it was committed to "long-term investment" in its own brands, following a £2 million promotional campaign for IPA last year.

Total Greene King revenue rose 5% to £960.5 million, with pre-tax profit up 2% to £142 million.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know