Cider boom under threat from Budget

11 July, 2008

Cider industry leaders have told MPs

the success story of recent years could be undermined by "inflation-busting" duty imposed in the last Budget and unfair publicity on alcohol misuse.

At a reception hosted by the National Association of Cider Makers at the Palace of Westminster, chair Fenella Tyler said: "We are particularly concerned about the impact of the accelerator outlined in future years.

"This will lock in a series of duty rises that may contribute to a decline in†growth, perhaps even a fall in total sales, which will mean a net reduction in the contribution to government funds,†despite the imposition of higher duty rates."

Tyler added

the cider industry was subjected to disproportionate levels of criticism on alcohol misuse.

"Some commentators and sections of the media seek to demonise certain drinks and brands when available evidence is that a minority misuse alcohol for a range of reasons unrelated to what that form of alcohol might be. "

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