11 July, 2008

A Dream Experience every day in August

With the majority of soft drinks sold during the hot summer months and the Beijing Olympics just around the corner, this time of year is

key for growth in the soft drinks market.

To celebrate 80 years of sponsoring the Olympic Games, Coca-Cola Enterprises

is launching an on-pack promotion across three core brands, including Coca-Cola, Coca-Cola Zero and Diet Coke.

The Olympic Games on-pack promotion will give consumers the chance to realise their dreams by winning Dream Experiences - one every day throughout August.

Prizes are: a two-week stay with a 21st-century eco-tribe in Fiji; spending the day as a stylist behind the scenes at a fashion shoot; expert DJ tuition and VIP access to a Warehouse Project gig; tango and flamenco dance classes in Madrid; the chance to live like a movie star for a day with premiere tickets, after-show party and film studio tour, and a trip to the British Bobsleigh Championships 2008 in Italy in November, to include exclusive behind-the-scenes access and an adrenaline-fuelled bobsleigh run with the British team.

Coca-Cola is giving five readers the chance to win three cases of special Coca-Cola packs each. To get your hands on this stock, simply answer the question below:

Where is the 2008 Olympics being held?

Send your answer, with your name, address and telephone number, by July 25, to: OLN/Coca-Cola competition, c/o Frankie Mercieca, Mercieca, 10 Greenland Street, London NW1 0ND.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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