Diageo to cut a £30m Cobra deal

08 August, 2008

Diageo is reportedly ready to take a 30% stake in Cobra Beer in a deal which could be worth as much as £30 million.

The deal would be intended to give a turbo boost to a lager which has performed strongly in the UK market, but is thought to need extra working capital and distribution muscle to achieve its national and international ambitions.

Selling a stake in the business he built up from scratch may come as something of a wrench for entrepreneur Lord Karan Bil imoria, but the possibility of Cobra joining the portfolio of the world's biggest drinks corporation may be too lucrative to resist.




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter