A sporting effort from Blackthorn

08 August, 2008

Gaymer Cider Company's Blackthorn is investing in a £1.2 million marketing campaign linking the brand to sport in the south west.

The campaign,

Loving Sport in Blackthorn Country, will cover regional print, radio and outdoor advertising, sponsorship of local sports teams and a PR campaign backing sports in the region, including skittles.

Gaymer managing director John Mills said: "Blackthorn's target consumers are down-to-earth blokes , and sport is an integral part of their lives. Our latest campaign aims to integrate the brand into the heart of the community."

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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