Blackout Cider and Mega White Cider, from the Somerset-based Original Cider Company, are to be renamed
ruling by the
group's independent complaints panel.
Portman Group chief executive David Poley said: "The name Blackout was apparently intended to celebrate the eclipse of the sun, but it can also mean passing out.
"It's unacceptable for the industry, even inadvertently, to promote any dangerous effect which can occur through excessive drinking.
panel decided that the term 'mega strength' made Mega White's high alcoholic strength a dominant theme. "
The complaints were brought by the National Association of Cider Makers .