Beer in brief

08 August, 2008

Hall & Woodhouse has reported record sales for its Badger range of premium bottled ales since it relaunched in a new bottle. Fursty Ferret is the fastest-growing top 50 ale brand in supermarkets, with volume sales up 63% in the year to June 16, according to Nielsen. Tanglefoot grew 14% in the same period and Stinger is the fastest-growing top 50 ale brand in the total off-trade, with volumes up more than 4,400% in the year to June.

Halewood International is rolling out new TV ads to support its on going Do

the Lambrini marketing campaign, the first burst of a £5 million push for the brand in 2008. The ads, featuring the Do the Lambrini dance, will air on freeview UK channels this month,

as well as on ITV and Channel 4 North.

Harviestoun Brewery's Old Engine Oil, Ashridge Cider's Ashridge Sparkling Vintage Cider and Kingstone Brewery's Monmouth Classic Bitter are among 12†beers and ciders awarded two stars out of a maximum of three at the Great Taste Gold Awards 2008, organised by†the Guild of Fine Food.

Hampshire-based organic and biodynamic farm Laverstoke Park is launching its first organic, bottle-conditioned ale. It will be available in Waitrose stores from this month with a†launch price of £1.99.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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