Wokka is a micro-distilled grain vodka with a blend of Japanese sake infused with Asian fruit.
The vodka will be given†a new name - Wokka Fusion Vodka†-†in an effort to†describe it more clearly and to create a new spirits category that†will
sit half way between a
neutral vodka†and a
Marketing director Tim Day said: "After conducting considerable research in the UK and USA, both the trade and consumer unanimously prefer the name Wokka. By declaring the brand
fusion vod ka , we have
defined a new category and one which better personifies the nature of Wokka."
The company is also launching a 20cl bottle known as Mini Wokka .
Wokka Saki was launched in Miami†in†April 2005. It†is available in specialist retailers across the UK through distributor EPM Brands with an rrp of £24.99 for a 70cl bottle.