Girls Aloud T-shirt giveaway begins

08 August, 2008

Nestlé Confectionery is giving consumers the chance to win

T-shirts designed by Girls Aloud in a KitKat Senses on-pack promotion.

One hundred and sixty five T-shirts in five

designs will be given away every day throughout September.

To enter , consumers can text a number found on wrappers or enter via kitkat-senses.co.uk.

The push will support the Make-A-Wish Foundation, a

charity that helps grant wishes

for terminally ill children.

Trade communications manager Graham Walker said: "Girls Aloud are renowned for their style almost as much as their music, so we expect these unique Kit Kat T-shirts to create massive demand."

TV, press, outdoor and London Underground ads will promote the

give away, and in-store POS materials featuring Girls Aloud will be available for retailers.

KitKat Senses is targeted at calorie-counting

women and contains 165 calories per bar.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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