New look for Imperial Tobacco brands

08 August, 2008

Imperial Tobacco has redesigned the packs for three of its top brands .

Roll-your-own tobacco

Golden Virginia is now available

in a

metallic pack, and

Windsor Blue cigarettes have been given a more premium look with blue packaging and silver lettering.

Windsor Blue Superkings Smooth are also revamped packs from this month ,

while a series of special -edition

designs are

being introduced for

Richmond King Size and Richmond King Size Smooth . These special -edition water-themed designs will be available while stocks last.

Iain Watkins, trade communications manager, said: "At Imperial Tobacco we continually ensure our brands meet the preferences of the adult smoker and these changes are in line with the research we have conducted in this area. As the down-trading dynamic continues, we still aim to give adult smokers a premium feel to their chosen brands."

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