In brief

08 August, 2008

Walkers is putting £1.5 million behind its Baked crisps range this summer. The investment includes a 20-second TV ad and the launch of a larger 37.5g pack "to meet the need for a more substantial snack with healthier credentials", according to impulse director David Biggs. The bigger packs will be available in Ready Salted, Cheese & Onion and Salt & Vinegar flavours with an rrp of 48p.

Kettle Chips is mounting a search for the UK's best barbecue chef. The winner will be crowned at a cook-off on Aug 30 at Priory Maze & Gardens in Norfolk, receiving a top of the range Weber barbecue and £500 prize money. Consumers can enter at kettlechips.co.uk/bbq, where they must say what makes them worthy of the accolade.

Swan is celebrating its 125th anniversary with a promotion for consumers to win one of 125 golden matches worth £1,000 each. The golden matches have been placed in anniversary commemorative Swan Vestas matchboxes. When struck, they break and a golden head is exposed.

Irn-Bru is running a limited edition glass give away offer as part of a marketing campaign in Scotland. The push will include TV, radio and press ads, and on line and PR activity. Consumers will be offered a free glass in-store when they buy two 2-litre bottles of Irn-Bru regular or diet.

Global Brands has relaunched its

Kick Energy drink in revamped packaging

to make the product appeal to a wider audience. The flavour

has

been tweaked to improve its taste "both as a stand alone product or when served with a mixer",

said a spokeswoman.

Comedian Harry Hill is launching a brand of Fairtrade salted peanuts called Harry's Nuts!. Available in 50g packs from September, it has an rrp of 59p. Hill has linked up with

Fairtrade company Liberation to roll out the nuts, with revenue going to smallholder farmers in Africa and Latin America. "I

feel I am doing a service to

consumers everywhere who want to know the farmers who grew what they are eating have been paid a fair price," Hill

said.

Orangina is returning to TV screens

with a £1 million push.

A 60 second ad, which features animated dancing animals, took four months to produce and combines CGI with traditional filming techniques. After being launched in France

last year, the ad has been viewed

some 3 million times online.




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