The ad illustrates the history of brewing in Belgian town of Leuven since 1366 and focuses on the four key ingredients in the lager.
It features a voiceover by actor Patrick Stewart and is on air from today until the middle of October on ITV1, Channel 4, Five and multi-channel networks.
Its satellite debut is during Sky Sports’ coverage of games involving Manchester United, Arsenal and Chelsea this weekend.
The ad is targeted at 18-34 –year-old ABC1 men, and is the latest stage in a strategy to refocus Stella marketing around product quality, begun with a poster campaign in April and May.
Marketing director Andreas Hilger said: “We are ensuring that as many target consumers as possible will see the commercial in the lead-up to the important re-Christmas trading period.
“The campaign will boost positive consumer perceptions of Stella Artois and enhance its status among premium beer drinkers.”