Promotional boost for Fitou wines

13 August, 2008

The Fitou wine appellation has been officially recognised as part of the Sud de France generic marketing brand.

The move means Fitou will be included in future promotions and communications activities for Sud de France, created in 2006 by the Languedoc-Roussillon region to promote regional wines and other produce.

Francois Fourrier, director of Septimanie Export, the body that operates the Sud de France programme, said: “The inclusion of Fitou is a very positive move for the Sud de France brand.

“Fitou is the most widely-recognised appellation from Languedoc-Roussillon on the UK market.

“It will strengthen the brand and bring increased distribution and visibility.”

Katie Jones, UK sales and marketing director for the Fitou-producing Mont Tauch co-operative, added: “We are very pleased to have been officially accepted under the Sud de France umbrella, and are looking forward to the increased promotional opportunities that this move will offer.”

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