Tesco has become the first off-trade retailer to have its in-house training recognised under the BII's awards body (BIIAB) under its new Good Practice Recognition Scheme.
The scheme acknowledges the steps companies are taking in their tackling under-age sales through staff training, and Tesco has been specifically recognised for its Think 21 programme.
BIIAB director Cathie Smith said: “Its a challenge for any retailer to ensure that policies which deal with under-age alcohol sales are adhered to at all times.
“Tesco has invested a considerable amount of time and money in establishing a robust training programme and takes its commitment to responsible operating very seriously.”
Tesco licensing manager Greg Bartley added: “We are proud to receive his recognition and it is testament to all the hard work our staff have put into making this policy a success.”