The number of regular wine consumers who drink rosé has risen by over 60% in the last three years, Wine Intelligence data has revealed.
The research shows around six out of 10 (59%) regular wine drinkers now drink rosé compared to fewer than four in 10 (37%) in 2005. Some of the growth appears to have come at the expense of red wine but there is also evidence that rosé is attracting consumers who have previously bought little wine of any kind.
WSTA chief executive Jeremy Beadles said: “Even without a good summer to support the barbecue season it seems the taste for rosé continues to spread. Interestingly, the figures show women have increased their rosé consumption the most.
“The current squeeze on household budgets seems to be reflected in the fact that people are drinking wine at home more often and that promotional offers have become more important to wine drinkers. I hope our members find the analysis of drinking habits useful.”