The campaign includes press, outdoor, digital and poster advertising, which will begin on Sept 1 and run until June 2009. The Diageo brand is also sponsoring the new series of Ramsayís Kitchen Nightmares.
The messages in the print and outdoor ads will feature Ramsay quotes such as ďI always leave a tip, serve GordonísĒ and ďmy tongue might be sharp, but my gin isnítĒ.
Diageo GB gin marketing manager Kathy Sawtell said: ďOver the past year, the Gordonís advertising campaign with Gordon Ramsay has been highly successful. Weíre extremely pleased that we can continue our partnership and hope that the new campaign will help to build on the success of last year whilst creating additional sales opportunities for retailers.Ē
A new website for the brand will appear in September, featuring advice from Ramsay on how to make the definitive gin and tonic and offering prizes and special discounts.