Ad support for Teacher’s car offer

27 August, 2008

Beam Global UK is launching a national press advertising campaign for Teacher’s whisky to support an on-pack competition for the brand.

Ads featuring Mike “Oily” Wragg working in his garage will feature in national newspapers to support to promotion in which consumers can win a classic car.

The activity is part of a £1.5 million marketing investment behind the brand this year and includes an extra opportunity to win one of 250 toolkits worth £150 each.

The promotion is featured on 100,000 bottles of Teacher’s and continues the brand’s strategy of appealing to 30-something males’ desire for “manspace, a place where they can escape the pressures of their busy lives”.

Marketing manager Aileen Nicol said: “It makes Teacher’s the most relevant and accessible brand with target consumers and fulfils our company ambition of building brands people want to talk about.”

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