The ad illustrates the history of brewing in the Belgian town of Leuven since 1366 and focuses on the four key ingredients in the lager.
It features a voiceover by actor Patrick Stewart and is on air
until the middle of October on ITV1, Channel 4, Five and multi-channel networks.
It will also air
Sky Sports during coverage of games involving Manchester United, Arsenal and Chelsea .
The ad is targeted at 18
to 34-year-old ABC1 men
and is the latest stage in a strategy to refocus Stella marketing around product quality, which beg an with a poster campaign in April .
Marketing director Andreas Hilger said: "We are ensuring that as many target consumers as possible will see the commercial in the lead-up to the important pre-Christmas trading period. "