BG strengthens its French Connection

28 August, 2008

Nigel Huddleston

Bottle Green has signed a deal to represent wines from Alliance Loire, a group of nine co-operative producers from the French region controlling 15% of total Loire production.

The deal

gives Bottle Green access to co-ops representing

800 winemakers, owning over 4,000ha of vineyards in the region.

The Leeds-based wine supplier

has also launched

Chilean wine range

Mancura, from Vina Morandé, whose Morand é

brand

was launched in the UK last year.

Alliance Loire will produce a number of wines under Bottle Green's own French Connection Classics label, as well as supply ing its own Vallé Loire through the

company.

The extended French Connection classics range will include Muscadet, Haut Poitou Sauvignon Blanc, and Saumur Champigny white and red wines.

Adam Marshall, Bottle Green's co mmercial director, said: "The partner ship is another

step

to build

our strengths in France, Spain and Italy."

Henry Castillon du Perron, export development manager for Alliance Loire, added: "The Loire position is not easy at the moment in the UK.

"Statistics are showing a decrease in Loire wines when the global market is showing the opposite trend.

It needs strong motivation, optimism , dy namism and imagination.

"These belong to the profile of Bottle Green and in the current economy, they will be our main instruments to win some market share ."

Bottle Green is lining up an exclusive with a multiple for the entry-level Mancura Chilean wines at £5.99.

But the Reserva range, comprising Chardonnay, Carmen ère and Cabernet/Merlot rosé at £7.99, will be on general release.

News in brief

Exports of Australian wine declined 13% in volume and 12% in value in the year to July, to 703 million litres, according to figures f rom the Australian Wine & Brandy Corporation. Declines in the value of shipments to the UK and the US were offset by increases in Denmark, China, the Netherlands and Hong Kong.

Waitrose is showcasing New World wines with a promotion from Sept 1 to 28. Some 48 wines will have up to a third off and will be supported with tastings in selected branches.

Vickery Wines is launching a

sparkling

brut wine under its Griffith Park brand. The Australian wine joins a fizzy rosé in the range and will retail at a recomm ended £6.99.

Warrington-based wine merchant Corks Out has been named Retailer of the Year in the town's Business Awards. Owner Ruth Yates was also highly commended in the

Business

Person of the

Year category. Corks Out was a finalist in OLN's Drinks Retailing Awards in 2007 and 2008.

New Zealand Winegrowers has appointed a public relations agency to build better contacts with the trade in north west England. Cheshire-based Rumpus Communications will review the generic tasting programme for 2009, with a focus on the Manchester Wine Fair in June.

South African wine producer Origin has appointed Foster's EMEA to handle sales and distribution of its Fairhills Fairtrade wine brand in the impulse and convenience sector. The deal covers Fairhills wines from South Africa, Argentina and Chile.

Morrisons has "better than half price" savings on Namaqua South African Reserve Chardonnay and Shiraz

until Sept 7. The wines are

£3.99 a bottle, compared to the list price of £8.20.

New Zealand wine producer Montana is releasing the 30th vintage of its

flagship Sauvignon Blanc in September. Chief winemaker Jeff Clarke said the vintage promised to be the best in several years, with "all the classic Sauvignon flavours in spades ".

The Co-op has half-price deals on 19 wines until Sept 14. They include Fitou Tradition Reserve des Vignerons 2006 at £3.49

and Arniston Bay Limited Release Shiraz at £3.99 .




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