Cellar Trends steps up Rioja campaign

28 August, 2008

Cellar Trends is planning its biggest advertising campaign in four years for its Faustino Rioja brand.

The campaign theme will be We Live and Breathe Rioja and will feature in national and style press ads in publications including

the Observer,

the Telegraph, GQ and Marie Claire.

There will be three different ads

in the

series, which starts in September.

Lisa Duckenfield, marketing manager at Cellar Trends, said

it was "dramatic".

She added: "The beauty of the photography and the characters

will appeal to a new generation of Rioja drinkers.

"The campaign's creative style will integrate with our year-round programme of consumer exhibitions and tastings."

Faustino will be at The Wine Show in October and the Taste of Christmas exhibition in December.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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