Cellar Trends steps up Rioja campaign

28 August, 2008

Cellar Trends is planning its biggest advertising campaign in four years for its Faustino Rioja brand.

The campaign theme will be We Live and Breathe Rioja and will feature in national and style press ads in publications including

the Observer,

the Telegraph, GQ and Marie Claire.

There will be three different ads

in the

series, which starts in September.

Lisa Duckenfield, marketing manager at Cellar Trends, said

it was "dramatic".

She added: "The beauty of the photography and the characters

will appeal to a new generation of Rioja drinkers.

"The campaign's creative style will integrate with our year-round programme of consumer exhibitions and tastings."

Faustino will be at The Wine Show in October and the Taste of Christmas exhibition in December.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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